Molson, Canada’s oldest brewer, is pleased to announce that all its Canadian facilities will turn-off non-essential lights on Saturday, March 29, from 8 to 9 p.m. (local time), in support of Earth Hour. This global initiative calls on individuals and businesses around the world to turn off their lights and show their support for taking action on climate change. Molson’s participation in Earth Hour kicks off the brewer’s Energy Conservation Awareness Program for 2008.
“Our participation in Earth Hour is one way of saying that energy conservation is an important issue for our company,” says Daniel Pelland, Molson Chief Brewing Officer. “It symbolizes the efforts that we make every day at Molson to reduce our greenhouse gas emissions and our environmental footprint,” he adds.
Similar energy-efficiency programs have also been implemented at all its Canadian facilities, resulting in substantial energy savings from coast-to-coast. Molson has set targets to reduce its overall energy use, indexed to production, by 5 percent this year.
Molson’s participation in Earth Hour and the Molson Energy Efficiency Week are all part of a larger ongoing Energy Conservation Program that will encourage Molson employees to change behaviors that waste energy and water, whether at work or at home.
Molson’s participation in Earth Hour sets an example for all other companies to follow. Their idea to turn out the lights for one hour will help save a lot of energy and shows they are socially responsible being the oldest brewery in Canada. Kudos to them!
Source: http://cnrp.ccnmatthews.com/client/molson/release.jsp?actionFor=837084&releaseSeq=1&category=5&year=2008&logo=http://www.ccnmatthews.com/logos/20060203-mol_200.jpg
http://blog.molson.com/community/
